Art Direction 

In my role as the art director for these projects, I am responsible for defining the creative direction for various media formats, with a primary focus on photography and video production, both in-house and through external vendors, for significant launch events, corporate initiatives, and pilot projects.

My main objective in these initiatives is to take a one-page strategy brief and transform it into a comprehensive photographer and videographer brief that effectively conveys the desired visual outcomes for the initiative. This process entails collaborating with a diverse range of talents, from high-end creators to social media influencers. My role is to ensure that the creative direction I develop effectively conveys our expectations for the assets, encompassing aspects such as lighting, color, sound, technical specifications, shot-lists, and more.

Throughout my career, I have worked on a wide array of projects, covering areas such as interior architecture, portraits, environmental portraits, and lifestyle shoots. Each project involves various stakeholders, necessitating collaboration with vendors, marketing teams, legal departments, scaled operations, product managers, engineers, and more. Furthermore, the assets produced have found applications in PR, communications, social media, marketing campaigns, product development, and various other facets of the business.

Photo Editing

As a photo editor & photo lead on projects over the years at Airbnb, my responsibilities ranged from image curation, photo sequencing, listing curation, retouching assets for campaigns and launches, creating photographer briefs, hiring and onboarding photographers, and working on initiatives to elevate overall quality across the platform.