Title: The Great Outdoors / Image: Blonde woman hiking in Arizona hills with red yoga mat
After being at home and indoors during the pandemic, The Great Outdoors Campaign was aimed at connecting Guests with Homes and Experiences set in outdoor locations.
6 swatches of colors: Forest Green, Lemonade Yellow, Sunset Orange, Grass Green, Pale Blue Sky, and Hazy Lavender
Left Image: Group of 4 on sitting on top of hill in Cape Town / Right image: detail shot of man in group pouring steaming hot coffee
Screenshots of Airbnb Product featuring the Great Outdoors Launch
15 images placed in a grid alll featuring ourdoors airbnb experiences: feeding animals on a farm, people fishing, people cliff diving, woman smelling flower, kayaking, swimming etc.
Woman with brown hair in pony tail, blue top, and white pants doing yoga on top of an Arizona hill, overlooking desert.
 
5 examples of photos featuring Airbnb experiences. They alll take place outdoors: Farming, running in the hillside, Yoga hike, Spiritual guide, and beekeeper
 
Photo 1: man pouring beautiful silky yellow olive oil / photo 2: Woman with 1 leg riding an offroading wheelchair tractor in the woods / photo 3: idyllic countryside with scattered sheep
Team on project: Carly Cram, Rona Padua, Steve VanDis, and Giana Flores

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